Failure in the Sarah Palin Election in US 2008

Governor Sarah Palin was the running mate of Republican Candidate John McCain during the General Elections in the US in 2008. It has been argued that the media coverage she received in the run up to that election was biased and led McCain to lose to President Barack Obama. This paper will discuss whether sexism and misogyny in media coverage were the main factors that led to the failure of Governor Palin to become Vice President in 2008.Advertising We will write a custom essay sample on Failure in the Sarah Palin Election in US 2008 specifically for you for only $16.05 $11/page Learn More The media has been accused of undermining female political aspirants and other well known public figures. Gender activists have accused US mainstream media of stereotyping gender roles during Palin’s Vice -Presidential campaigns in 2008. These activists argue that the media’s coverage was heavily slanted and did not bring out Palin’s positive leader ship traits. Some gender observers add that the media’s coverage strengthened long held stereotypes in the public about female candidates and women in general. These observers conclude that the sexist nature of the media coverage led the public to doubt Sarah Palin’s leadership credentials. The media is dominated by male reporters and journalists who rub shoulders with powerful male politicians. Observers argue that this situation made Palin’s campaign to be viewed from a sexist and non-objective angle. Gender observers add that politics and election contests are viewed as adversarial. Masculinity dominates the language used by the media to describe political contests making elections to be seen as a male affair. Metaphors used by journalists to describe elections include: battles, battle ground, combat, duel, victory and strategy. The media scrutinizes the backgrounds of political candidates during elections which makes it harder for women vying for public offi ce to succeed. It is right to say that the media has a lot of influence on who gets elected to public office. It should not be assumed however that, it is only the media’s bias that led to Palin’s loss in the Vice- Presidential election of 2008. Her candidature depended heavily on the way the main candidate John McCain and his campaign team reached out to voters. McCain had more media attention than Palin because he was running for the top office in the land. Palin’s role was complementary to McCain’s efforts and as such, her success or failure was tied to how McCain was able to get voters’ support. The policy issues that McCain had in his plan were not popular with voters. The economy was performing badly and his challenger President Obama was able to raise voters’ expectations more than McCain did.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More The then o utgoing president, George Bush, a Republican was very unpopular. His policies had created problems for the country. Sarah Palin as the Vice Presidential Republican running mate had some of this resentment by voters directed to her. The reaction of the voters therefore, was partly influenced by the poor performance of the outgoing administration which had low popularity ratings. The campaign of Palin and McCain was evaluated by their inability to bring the desired change in the administration of public affairs. McCain’s campaign failed to the most critical issues voters were passionate about. In conclusion, it is misleading to blame gender bias by the media as the major cause for Sarah Palin’s failure in 2008. Other factors related to McCain’s campaign contributed to the loss in presidential elections. McCain’s campaign failures made the Republican Party to lose the race for White House. This essay on Failure in the Sarah Palin Election in US 2008 was written and submitted by user Jazmyn Mendez to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Research Rationale and Methodology †Law 500 Level Research Paper

Research Rationale and Methodology – Law 500 Level Research Paper Free Online Research Papers Research Rationale and Methodology Law 500 Level Research Paper The war on terrorism has become an extremely important and contemporary issue due to events occurring in the last decade. The tragic events of September 11th 2001 and the Madrid bombing of 11th March 2004 have impacted on the entire world. Every person has their own personal opinion on these events, which has resulted in much debate on the issue of global terrorism. This issue should therefore, provide the basis for an extremely interesting investigation as the many differing opinions will give rise to a wide range of potential literature on the subject. The literature review will be an essential part of this study as all literature collected will have to be examined carefully in order to decide whether a topic has already been covered. Perhaps more importantly, it will also give rise to an informed decision as to which literature articles should actually form part of the study. The topic is worth researching because global terrorism of the magnitude witnessed on September 11th is a relatively new phenomenon. It may be the case therefore, that there are some quite considerable gaps in the field of research into terrorism. Research Methodology: Investigating the measures afforded by the law in order to protect the public from the war on terrorism requires a comparative study. This is because the research question formulated clearly shows that the study will require a comparison of the law relating to terrorism before and after the events of September 11th. My study will be of qualitative research rather than using quantitative research as I personally feel that this is the best approach to take when investigating a topic such as terrorism. This is because one of my aims in performing the research is to use a wide range of data which will help me to achieve a further goal of gaining insight and perception into the past and current laws on terrorism. I will investigate the research question that I posed in conjunction with my further studies and results form my sub-questions. I will take each sub-question in turn and will analyse the extent to which these questions can help me in my research of my main topic by giving me a b etter conceptual knowledge of the subject. This will then enable me to create a coherent investigation and subsequent evaluation of my chose topic of the war on terrorism. Research of the sub-questions: In order to attempt to answer my first sub-question, I will need to begin by carrying out a legal database search for all the legislation passed before and after the events of September 11th 2001. I intend to use both Lexis and Westlaw as the databases to conduct my initial search. After viewing the results for this search I will attempt to break down the subject matter in relevant parts. I will then conducting both Boolean and Truncation searches of the legal databases to ensure that I have not missed any vital information. My preferred search engine for investigating my first sub-question will be Google. Using this tool I can gather lots of opinions from the general public and from academics on the subject of September 11th and the law relating to terrorism before and after this date. My first investigation on Google would be a phrase search and this would be once again followed by Boolean and truncation searches. I can also access electronic journals using Westlaw and Lexis and will carry out a library catalogue search to see if there are any other journals which could be of use. I will also investigate secondary sources such as legal textbooks which should help me to find out the basic elements regarding the public and their changing attitudes towards terrorism. This will also enable me to put all my other research items in context and will help in my perception of the whole area of terrorism and the current and past law relating to this subject. My second sub-question has links with my first sub-question and therefore, any research I obtain on the first sub-question will be of good value. Once again, a legal database search should reveal any statutes or case law on the subject of terrorism both prior to and after the events of September 11th. This sub-question covers quite a large area and therefore I may benefit from performing a wide search of multiple search engines using a metasearch engine such as Vivisimo. I believe however, that problems may arise in my investigation into this particular sub-question due to its close personal link with the distressing nature of the events that occurred. It might be hard to find officials willing to talk about the tragedy and the opinion of most of the general public would possibly be biased based upon the horror that they witnessed. It may be possible to attempt to contact someone close to the tragedy itself by phone or email but this would have to be approached with extreme care. Another worrying problem is that the general public is not always clear on what exactly the laws governing terrorism are. This would mean that they might not always be able to give a well informed, reasoned opinion. I do not believe therefore, that attempting to carry out a questionnaire to assess the opinions of the general public would be of any use in my study for the reasons highlighted above. In conducting an investigation into my third sub-question I will focus my research on legislation which was in force before September 11th 2001 . This will give me a legalistic outlook on the topic which will be of good use in relation to my actual research question. I will also investigate legal journals and published articles on the subject of terrorism using Westlaw and Lexis as my tools. Research Outcome: From the research to be conducted, I believe that I will find that attitudes towards terrorism have changed dramatically since September 11th 2001. I feel that after this tragic event, people began to fully understand the menace posed by global terrorism. I believe that the general public will become better informed about the problem and of the laws in place designed to protect them from this threat. I believe that the research would show that national law does reflect public opinion on the issue of terrorism in that laws enacted after September 11th offer stiff penalties for anyone convicted of a terrorist offence. I expect to experience problems before I eventually arrive at my research conclusions. I envisage the main problem to be that of sensitivity as the hurt caused by the September 11th attack may prevent me from interviewing certain people and from accessing certain information that might have been censored to protect the victims families. A further problem associated with investigating such a delicate topic as the September 11th is that public opinion may be extremely biased as a result of the tragedy. This must be taken into account when analysing the research. The research must also be read in conjunction with its social context. By this I mean the time when the research was carried out, political impetus and the possible person experiences of the commentator. Therefore, an illustration of this is it would not have been a good idea to attempt to research the September 11th event a week after in happened. Time in between was needed in between to allow the world to settle down and reflect on the tragedy. A final potential problem with my investigation is that my research may be too narrow. The delicateness of the September 11th events means that certain information and research may be of limited access. The actual searches that I have chosen to use in my gathering of information may also be too narrow themselves. This would lead to an unbalanced and unreliable investigation. I believe that the investigation I have outlined above, will provide an effective and purposive study into the subject of global terrorism and the effect of the law on terrorism both prior to and after September 11th 2001. It will hopefully be able to demonstrate that there are gaps in the field of research into terrorism and the laws relating to terrorism. The investigation should make an attempt to begin to bridge part of this gap by emphasising the current problems encountered by the public and between their respective nations in their war on terrorism. Research Papers on Research Rationale and Methodology - Law 500 Level Research PaperResearch Process Part OneQuebec and CanadaEffects of Television Violence on ChildrenInfluences of Socio-Economic Status of Married MalesGenetic EngineeringAnalysis of Ebay Expanding into AsiaMind TravelStandardized TestingBionic Assembly System: A New Concept of SelfThe Relationship Between Delinquency and Drug Use

An Organizational Ethical Dilemma of NIKE Essay

An Organizational Ethical Dilemma of NIKE - Essay Example According to the research findings Nike’s supply chain has flaws in contract negotiations and supplier oversight. The company’s dispersed nature of operations has created opportunities as well as posed challenges to the corporate reputation, to the brand and most importantly to the stakeholders at large. The dilemma that arose from Nike’s internationally disbanded manufacturing factories mainly focus on the poor labor practices, child labor, unsafe and inhumane working environment, discriminating wages, environmental hazardous operations and processes etc. All of these issues point towards Nike’s unconcerned social and corporate behavior. This indicates the absence of business ethics at Nike. 1. Nike was negligent towards its own factories and their practices. 2. There was neither established labor employment and working standards nor a code of ethics for conducting business overseas. 3. Nike not only failed to control overseas production activities but it was also failed to provide and maintain compliance of its international operations with the law. The ethical issues at Nike points out the company’s irresponsible business conduct towards its major stakeholders. The employees at Nike’s outsourced Asian factories were confronted with bad working conditions which were not only unsafe but also immoral and unethical to a great extent. These factories were using child labor, withholding due wages, extended working hours, harmful working conditions, no health and environmental concerns. All of this was done to keep the operating cost of Nike products as low as possible which was the primary goal of Nike’s production outsourcing. ... The company was only focusing its own management interest for low cost and profitability; and on the other hand it was ignoring even the basic rights and interests of rest of all its stakeholders. The internal customers i.e. the employees of Nike were confronted with malpractices and substandard working conditions. The company is so irresponsibly uninformed and unconcerned about what is going on in the overseas factories (DeTienne, and Lewis, 2005). Moreover, the company is pioneering the consumer market for its competitive products across the globe but it has no intentions or motivations to serve labor market the same leader’s way. It shows that the company was more concerned about cash inflow resources than about cash outflow sources. ENVIRONMENTAL ISSUE Nike’s environment unfriendly business practices were responsible for deteriorating surroundings in the localities where Nike’s apparel and textile industries were established. Nike was not taking any notice of these environmental losses to the local community (DeTienne, and Lewis, 2005). In this way Nike became critics’ prime target for unethical business attitude. Relevant Individuals and Groups (Stakeholders) Are Affected By the Dilemma? The main victims of Nike’s unethical business conduct were its own employees. Generally called as human assets; employees were being exploited by Nike. The customers and the consumers were also affected by Nike’s unethical practices, because they had trusted Nike products and the brand has established deep consumer connections (Williams, 2006). The consumer confidence over Nike was shattered. There was disappointment and distrust in consumer imagery for Nike. The community at large was also influenced by the negative externalities

Context of care Essay Example | Topics and Well Written Essays - 2500 words

Context of care - Essay Example According to the Institute of Medicine (2001, p. 1), quality â€Å"is the degree to which health services for individuals and populations increase the likelihood of desired health outcomes and are consistent with current professional knowledge.† Buttel l et.al (2007, p. 62) further expanded on the definition of quality developed by the Institute of Medicine and arrived at â€Å"quality consists of the degree of desired health outcomes (quality principles), are consistent with current professional knowledge (professional practitioner skill), and meet the expectations of health users (the marketplace).† In this regard, the public has continued to become more and more aware of the role of quality in health care and even though the definition continues to remain the same, the level of quality awareness has significantly changed (Buttel l et.al (2007, p.62-63). Quality in a healthcare setting is therefore vital for the patient’s experience. In the recent past, the health outcomes for children and young people in the UK have been observed to be poor and many people around the world have attributed this to failures of care (Clements, 2013, p5). Fuller (2011, p. 4-6) observed that despite the major improvements achieved in reduction in the number of teenagers and involved in smoking and early pregnancies and prominent areas of special care, the deaths of children and young people of below 14 years in UK is larger than any other European country in both in Western and Northern Europe. Cheung (2012, p. 12) indicated that within the European healthcare setting, there are enormous and unexplained variations in almost all of healthcare aspects related to children and young people. In this case, the UK has been observed to be worse in children and young people care than all the other European nations and leading in aspects of childhood accidents, infant mortality,

Social Networking Project Assignment Example | Topics and Well Written Essays - 250 words

Social Networking Project - Assignment Example I have massively utilized Facebook in connecting to the diverse business interaction and management via placing stories regarding BusinessWeek, Wired News, and Computerworld. This has attracted attention of the teens and adults. Nevertheless, I intend to add MySpace and LinkedIn to attract positive attention in regard to my professional projects of social media and social networking tools in the establishment and utilization of the third party social networking as means of communication of business personnel. The five main connections that have recently attracted entail social bookmarking, Blogs widget, MySpace and LinkedIn. Social bookmarking account to the post where public users does not own any account thus will account both video and image whilst blogs will cater for the Twitter, Google, Blogger and Word press thus advancing connection. Widget will cater for those who utilize Opera browser such as web tools, games, music and corresponding news whilst MySpace and LinkedIn will offer

Cafe Expresso And Sustained Competitive Advantage

Cafe Expresso And Sustained Competitive Advantage The purpose of this report was to critically analyse the Human Resource and Performance management systems of Cafe Expresso as a source of sustained competitive advantage. Specific objectives were to discuss the Human Resource, as a source of sustained competitive advantage (under RBV) in a company. In addition, the implications of RBV (Resource Based View) on SHRM (Strategic Human Resource Management) of an organization were discussed and how performance management systems are put in place to multiply its efficiency. The role of managers in this regard was also analysed to certain extent. In the end, threat posed to Cafà © Expresso was identified and recommendations were offered. One of the challenges faced by the company was the sustainability of its competitive advantage. The report recommends an extensive use of innovation and creativity at all levels of management in the company and futuristic approach in all its strategies and decision-making process. Table of Contents Introduction The case study on which this report is based, deals with one of the renowned players of the coffee house industry, called the Cafà © Expresso. After reining the coffee industry for almost 15 years, they lost their market share at the hand of rival competitors. As their key staff was poached and business model imitated. The new leadership in the form of charismatic chief executive, Ben Thomson, identified the problem in companys human resource and appointed, Kam Patel as a new global HR director to sort it out. Kam Patel worked on the new HR strategy to achieve Bens vision of becoming the number one coffee house across the globe. She revolutionised the role of HR and introduced functions of Partner Resources, where all employees were termed as partners in the business. Other key areas on which she focused were, resourcing and retention, learning and development, talent management, employee involvement and communication, and compensation and benefits. Her efforts reaped results and Cafà © Expresso moved to number two in the industry. The service had improved considerably and there was an increased level of staff and customer retention. However, they were now concerned about sustaining and developing this competitive advantage, which they achieved through superior strategy and innovative HR practices (Harzing and pinnington, 2011). Objectives of the report The main objectives of the report are to discuss the Human Resource Management strategy of cafà © expresso in light of Resource Based Theory presented by Barney (1991). Followed by key recommendations, as to how it can further develop or maintain its competitive advantage, based on this perspective. Purpose of the report The purpose of this report is to put forward an inductive theoretical discussion, where by, the human resource in an organization can be viewed as a source of sustained competitive advantage. In order to accomplish our mission, we will focus on the need to introduce the Strategic Human resource Management and the summary of Resource Based View of an organization, as well as, cursory touching upon the old and new conflicting theories in the process. We will then identify the circumstances, under which the human resource is actually valuable, rear, inimitable and non-substantial (VRIO framework). We will draw an end to literature review by discussing the implications of RBV on basic SHRM and example case study. Finally, we will discuss the inferences and put forward recommendations, as to how human resources can provide sustained competitive advantage and analyzing the role of HR practices in creating this advantage. Limitations Due to word limit, this report only discusses the theoretical research carried in the field of SHRM development and not the empirical research. Literature Review Strategic Human Resource Management and Transformation Armstrong (2008:5) defines Human Resource Management as a strategic and coherent approach to the management of an organisations most valued assets- the people working there, who individually and collectively contribute to the achievement of its objectives. Therefore, strategic HRM can be termed as those HR policies and practices, which will help an organisation in achieving its long-term goals and objectives through its people. Purcell (1999) defines strategic HRM as those actions, which differentiate an organsiation from its competitors in the market. HR policies and practices are no longer being formulated in isolation, as in the past. In the last half a century, HR functions have transformed from personnel in 1970s to employee welfare (unions) in 1990s to a strategic business partners in 21st century (Holbeche, 2009; Ulrich and Brockbank, 2005). The current period of HR transformation has been greatly influenced by Dave Ulrichs thinking (Holbeche, 2009). Strategic Management Framework Strategic management has seen remarkable advancement in the past half a century. Ever since the realisation of strategy into management, both academic researchers and practitioners have shown great interest in this field (Wright, et al, 1994). The business strategy encompasses the organisations strength, weaknesses, opportunities and threats-SWOT (Chanda, 2009). The strategists have relied extensively on this single framework (SWOT) to structure their work (Barney, 1991). Other contribution in this framework is Porters- 5 Force Model in Fig.1.1, which emphasizes on the external environmental factors affecting firms performance. Porters model did receive a wide range of acceptability by the practitioners, but it does not cater for the determinants, on which a companys manager has influence (Wright, et al, 1994). Keeping in view the above mentioned strategic management theories, based on external factors determining the competitive advantage of an organization, let us now narrow down to strategic human resource management. In this regard, the most relative one is the Outside-in (Michigan HRM Model) theory, first published by Tichy, et al., 1982) According to them, People are recruited in to the organisations to do the jobs defined, by the division of labour. Performance must be monitored and rewards must be given to keep individuals productive (Devanna, et, al, 1984). In their model, Fig.2.2 Strategic management and environmental pressures they present the basic elements as interrelated systems, that are surrounded in the work related environment. C:UsersShahrukhDesktopR0801E_A.gif Fig.2.1 The five competitive forces that shape strategy Source: Harvard Business review, 2008 However, critics suggest that this model has harder, less humanistic approach to HRM, holding the employees as a resource, in the same manner as any other business resource. People can be obtained as cheap as possible, used sparingly, developed and exploited to organizations benefit (Price, 2011). Another limitation to this model is that, it cannot fit into dynamic and globalized economic conditions, where innovation and learning is the key to sustained competitive advantage. One of the upcoming and current theoretical discussions on strategic management is the Resource Based View of an organization (Barney, 1991; Wright, 1993). This theory of strategic management is different from environmentally-focused and externally motivated theories (e.g., Poter, 1980; Tichy, et al, 1982; Devanna, et al, 1984). It mainly focuses on the inside out view of the organization (Barney, 1991), its strategy and its performance (Hill and Jones, 2007). Furthermore, the Resource Based model of competitive advantage is mainly organisation- focused as compared to strategic management analysis by Porter and Devanna, which are industry environment- focused (Mc Williams and Smart cited in Wright, 1994). Resource Based View of an organisation Resource based view of a company as described above, emphasizes upon the internal resources of the company as a major factor in competitive success and sustainability (Wright, et al, 1994). It is therefore, imperative to briefly focus on the definitions of resources, competitive advantage and sustained competitive advantage. Resources within Resource Based Theory According to Barney(1991:101) the resources in a firm are all assets, capabilities, organizational processes, firm attributes, information, knowledge, etc. controlled by a firm that enable a firm to conceive of and implement strategies that improve its efficiency and effectiveness. Barney also classifies these resources in to three categories, such as, physical capital resources, human capital resources and organizational capital resources (Wright, et al, 1994). Since our focus is on human capital resources, therefore, according to Barney, it includes such things as experience, intelligence of both managers and workers in an organisation. Competitive and sustained competitive advantage When discussing the RBV of a firm, the above mentioned resources are in fact the source of competitive advantage. Barney (1991:102) believes competitive advantage is being achieved when a firm is implementing a value creating strategy, not simultaneously being implemented by any current or potential competitors. In contrast, in the environmentally motivated strategic models (e.g. Porters 1980; Devanna1984), the resources are considered to be mobile and that companies can create or purchase, resources held by the other firms (Wright, et al, 2001). The second definition is the sustained competitive advantage. Some authors have suggested that a sustained competitive advantage is simply a competitive advantage that lasts long period of calendar time (e.g. Jacobson 1988; Porter1985) (Barney, 1991). Whereas, the new theory is that sustained competitive advantage occurs only when the competitors are unable to copy the benefits of a competitor advantage at the first place (Wright, et al, 1994). Therefore, the criteria chalked down by Barney (1991) for sustained competitive advantage in his resource based theory is VRIO: Value should be created through resource There should be an element of uniqueness or rarity in the resource as compared to its competitors in the market The resource should not be imitable The resource of an organisation should not be substitutable with resources from other competitors Human Resource under VRIO Framework We have established that human resource is one of the components of sustained competitive advantage. Let us now further discuss it under the resource based (VRIO) framework (Barney Wright: 1997). Human Resource as Valuable As mentioned above, in order for human resource to become the source of sustained competitive advantage, it needs to add value to the firm (Elliot, 2003). According to Barney (1991), resources must possess additional characteristics, in order for them to add value to the organization. Other researchers believe that because of the variable level of skills and abilities of employees, there is a variance in individual contribution to the firm, consequently adding to the ability of human capital to provide value. (Wright, et al, 1994). In addition, value can also be created within the organisation for its human resource through regular training and development activities (Ulrich and Brockbank, 2005). Human Resource as Rare In contrast to the idea of rarity of human resources, it can be argued that labor pool is in fact homogenous due to existence of fairly high levels of unemployment, leading to an excess of supply of labor (Elliot, 2003). However, it is widely believed amongst the HR strategists that rarity in a human resource is derived from their variable levels of competencies and skills. For example, cognitive is an ability which is rarely found in all levels of human resource (Wright, et al, 1994). Since these rare competencies are distributed uniformly amongst the talent pool, therefore, quality human resource is rare (Lado and Wilson 1994). Human Resource as inimitable According to Wright et al (1994), If the competitive advantage gained through having a high quality skilled worker is easily imitable, then it not possible for human resource to constitute as a source of sustained competitive advantage. According to the RBV of competitive advantage, SHRM researches argue that the high quality workers can be imperfectly imitable, if they possess pre-requisites such as, unique historical background, casual ambiguity and social intricacy (Elliot, 2003). Furthermore, to sustain a competitive advantage, the human resource must also be imperfectly mobile i.e. that cannot be traded as regularly as possible (Amit Shoemaker; Grant; Peteraf, cited in Elliot 2003). However, William (1992) argues that nothing lasts forever and no matter what the organisation does, its competitive advantage will eventually be copied by its competitors. Therefore, he purposes the idea of First mover advantage- how fast an organization can maneuver across a range of competitive co nditions. Human Resource as non-substitutable Not able to be substituted mean that there must be no strategically equivalent valuable resources that are themselves either not rare or imitable (Barney 1991:111). Alternatively, if the resources are not rare and imitable, the other firms will be able to easily create and implement same business model and strategies, thus, invalidating the benefits of competitive advantage (Barney, 1991). However, it is widely argued that the biggest advantage to human resource is the fact that every person is genetically unique in a way that no two people are exactly identical, thus they are heterogeneous resource (Barney Wright, 1997; Wright et al, 1994; Pfeffer, 1995). In addition, human resources is the only source in an organisation, which has the potential to not to grow obsolete and can be easily introduced to new technologies, products and markets (Wright, et a, 1994). Furthermore, the time human resource spends in an oragnisation, adds to the experience which in turn adds to the total valu e of the organisation (Barney Wright, 1997). Applying RBV to SHRM and sustained competitive advantage As it is mentioned in para.2.1 that SHRM is a set of those HR policies and practices, which are designed to achieve long-term organizational goals. Though field of SHRM has not directly born of the RBV, it has clearly been instrumental to its development (Wright; Dunford; Snell: 2001). It was largely due to the fact that RBV shifted the view from external (environmental) factors to internal firm resources as a source of competitive advantage (Hoskisson: 1999). Therefore, amalgamation of RBV into SHRM should come as no surprise to the practitioners around the world. HR practices and sustained competitive advantage The potential of HR practices to establish a source of sustained competitive advantage has been argued greatly amongst academic researchers (Wright, et al: 2001). Two arguments came in quick succession in 1994. Wright et al (1994) suggested that HR practices (tools used to manage human pool), when studied under the RBV, VRIO framework (Barney and Wright: 1997), does not form the basis of sustained competitive advantage. As, individual HR practices can easily be imitated by competitors. Alternatively, they proposed that only the human resource capital (highly skilled and highly motivated workforce) has the potential to become the source of sustained competitive advantage for a firm (Elliot: 2003).In contrast, Lado and Wilson (1994) argued that HR practices are in fact the source of sustained competitive advantage for firm because HR systems (opposite to individual practices) can be unique, informally ambiguous and synergetic in way they develop firm competencies. Thus, HR practices wi th all its complementariness and interdependencies would be impossible to be copied by another competitor. This argument seems valid in the current SHRM paradigm (Wright, et al: 2001). Development and performance management The constant development in the field of SHRM has rendered RBV to achieve some consensus on the role of human resource in achieving sustained competitive advantage (Wright et al: 2001). These factors are illustrated in Fig.2.5. Fig.2.5: A model of basic strategic HRM components C:UsersShahrukhDesktop1-s2.0-S0149206301001209-gr1.gif Source: Journal of Management (2001) The components depicted in Fig.2.5 are only the levers by which a pool of human capital can be developed (Wright et al, 1994). The role of managers in a firm is inherently limited, when it comes to defining the sources of sustained competitive advantage under VRIO framework (wright et al 2001). However, Wright et al (1994) argues that the managers can play a vital role in developing a pool human capital (highly skilled and motivated workers) by superior HR practices such as: Extensive selection and recruitment process Systems to attract, identify and retain high quality employees Training programs aimed at increasing and developing individual skills and competencies Attractive wages and compensation packages Based on Wright et als(1994) model, Elliot(2003) suggests that the next aim of an HR manager is to affect the individual behavior of employees by introducing Performance Management Systems supportive of firms competitive strategy. For example, Reward systems, Appraisal systems, communication systems and socialization systems and encourage employees to improve their individual performance, where by, they can deliver and act in the best interest of the organization (Wright et al, 1994). Link between theory practice- Cafà © Expresso Here, we will link theory to practice, by practically, adding the example from the case-study on Cafà © Expresso. After Ben Thomson (CEO) decided to re-launch Cafà © Expressos business strategy, the main emphasis of his program was the refurbishment of HR department. As, this discussion focuses on modern HRM theories and practices in light of RBV, it is evident that the new HR director, Kam patel, applied almost the same strategy. For example: To start with, they set aside the external (outside-in) environment (Michigan model by Devanna et al (1984) and Porters forces model (1985)) and focused on the firms internal (Inside-out) HRM strategy and practices (RBV of the firm by Barney (1991) and Wright et al (1994)). Due to high turn-over of employees in the industry and weak retention, they identified the key human capital of the company, as a source of competitive advantage (based on Wright et al, 1994). Kam Patel, with her futuristic and modern approach, transformed the HR function as Partner Resources (based on Holbeche, 2009; Ulrich and Brockbank, 2005). She introduced performance management systems, for example, objective and development needs, in relation to knowledge, technical skills and behavioral skills. Performance appraisal was conducted bi-annually and feedback from customers and peers were included in the process. (Based on Wright et al, 1994; Elliot, 2003). Under the VRIO framework (Barney, 1991), Cafà © Expresso did manage to create Value, Rarity, Inimitability and non-substitutability through their superior HR practices. Value and Rarity by introducing learning and development feature in their HR practice, for example, new recruits were encouraged to spend time on the floor. They spent a day in Cafà © Expresso development Centre, learning the company history and coffee industry. They were made Cafà © expresso ambassador by taking part in the coffee master program. They were groomed through mentor system, where both baristas and managers were provided with a buddy, who would support and provide assistance in their job. In addition, the new resourcing technique (window advertsing and word of mouth) meant that most of their selected partners were actually loyal customers in the past, which is a rare human resource pool in a firm (Harzing Pinnington, 2011). In-imitability and non-substitutability is measured by the fact that cafà © expresso possessed a unique team of partners (mostly former customers) with the same love and passion for coffee house experience amongst them. Furthermore, the retention strategy offered was of high quality and included wide range of benefits, for example, share option scheme and discount of 30% was offered to partners on all cafà © expresso stores. In addition, they empowered their partners to provide suggestions and ideas. Partner Voice a company magazine was introduced, by which all employees were kept aware of all the activities of the company (Harzing Pinnington, 2011). Conclusion One of the objectives, set in the introduction part of this paper was to analyse the HRM strategy of Cafà © Expresso in light of Barneys (1991) Resource Based Theory. It is proven from the discussion that Cafà © Expresso did work on its HR policies and practices based on the reigning Resource Based Theory by Barney and Wright. The link between Cafà © Expressos HR practices and companys performance has been established through the above mentioned theory. For example, when Ben Thomson did not find any solution in the external (industrial) environment, he turned his focus inside the company and immediately discovered problems in the internal resources; out of which the most important one was the HR function. With RBV of the firm he added value to the firm by employing an experienced HR director Kam Patel. She in turn added more value and rarity to the firm by introducing empirical HR strategies and unparalleled performance management systems. The result was that Cafà © Expresso star ted to grow and moved to second place in the industry (Harzing Pinnington, 2011). It has been established that human resource can become a source of competitive advantage in the industry, as well as, a possible source of sustained competitive advantage when scrutinized under VRIO framework (Wright et al, 1994). Furthermore, Cafà © Expresso did achieve the competitive advantage they hoped for, but the true test of the robustness of their strategy is in fact sustainability and development of the same. Finally, is it enough for Cafà © Expresso to not to worry any more about their current competitive advantage, as, they have fulfilled all the prerequisites of the Resource Based Theory of competitive advantage laid down in the paper? The answer will be discussed in the Recommendations part. Recommendations Despite the debate amongst strategists and scholars continue, regarding the effectiveness of RBV, there is no denying the fact that sustainability is the function of companys key resources and their immobility (Brahma Chakraborty, 2011). Undoubtedly, the question is what makes these resources absolutely, valuable? Petraf and Barney (2003:312) state that, Resource Based Theory (RBT) is not the only or a best substitute for industrial level analytical tools, such as five-force analysis (Porter, 1980) or for group analysis or analysis of macro environment. It is relatively an additional tool to complement all these tools, where by, one can search for possible causes of sustained competitive advantage. In view of the above, I have come up with following recommendations for cafà © expresso and their issue of sustained competitive advantage: Aphorism: Innovate or Die is a famous saying these days, which warns companies to innovate or face the consequences of being driven out of the market for good (Barney, Ketchen Wright, 2011). Rapid advancement in the field of Information sharing technologies, Globalisation and dynamic economic environment are some of the factors, which pose an existent threat to any companys competitive advantage in the market. Companies, such as Cafà © Expresso, should not only rely on one successful strategy for long but should constantly revise and develop new ideas to develop and maintain their competitive advantage. How time affects strategy? The common denominator is time; this approach helps managers become proactive in creating change- in policies, in practices and in processes. Williams (1992) suggested this theory for sustained competitive advantage, which I believe holds much valid in todays fierce business environment. The success in this theory is embedded in the managers ability to change the rules of the game so entirely that the competitors are left behind in the chase. The management of cafà © expresso should keep their options open and avoid fixation. Futuristic leadership at all levels in the organisation is one of the key factors to sustained competitive advantage. A visionary team of managers will push the organization towards innovation and creativity, avoiding stagnation in the process. Ben Thomson (current CEO) should constantly monitor market for new avenues and trends in the coffee house industry. He should also develop and train his key managers to become visionary and creative. Capacity for change is an all-time important element of a sustained competitive advantage. Due to highly fluid business environment, where new technologies and features enter the market every day, a company should possess a capacity to change its internal business ethos accordingly. Human resource in an organization has a great capacity to change and being exposed to new environments. Being Customer focused is last but not the least of worries for a company such as, cafà © expresso. The kind of industry in which it operates is directly involved in customer service and satisfaction. Much study has been done on customer service and retention in the past two decades or so, because the focuses of almost all the businesses have now shifted in the direction of its customers. The future of entire coffee house business is embedded in this single aspect.

Euthanasia: A Painless Deaceful Death Essay -- Argument for Euthanasia

Euthanasia is a painless peaceful death. Euthanasia is defined as the deliberate putting to death of a person suffering from a painful, incurable disease(New Standard Encyclopedia Dictionary). People use other terms to describe euthanasia: mercy killing, assisted suicide, and physician assisted suicide. Euthanasia can be unresponsive, (inactive) or active. Unresponsive euthanasia occurs when an incurably ill person refuses life sustaining medical support. Active euthanasia happens when another person deliberately causes the death of a terminally ill person, such as when someone gives a terminally ill person a lethal injection. Euthanasia can also be voluntary or involuntary. Voluntary euthanasia occurs with the consent of the dying person, while involuntary euthanasia happens when the dying person doesn’t give their consent. The right to die term used in the support of euthanasia started in the 1970s. It describes the rights of those that are terminally ill or those that are seriously injured. It started in the 1970s with the case of Karen Ann Quinlan from New Jersey. Karen fell into a coma from the use of drugs and alcohol. Being kept alive with a respirator and feeding tube, her parents decided on pulling the plug and ending her life. In 1976, Karen was hospitalized in a Catholic Hospital. The hospital refused the parents request to end her life. The Supreme Court of New Jersey ruled that the parents of Karen Ann Quinlan had the right to decide their daughter’s fate. This decision started the â€Å"right to die† issues (Charles E Hughes). Neutralization who’s against it and who’s for it, some of the arguments against euthanasia are that suicide no matter how or why is wrong. Under special conditions even the Catholic Church... ...e is a quote: â€Å"The care of human life and happiness and not their destruction is the first and only legitimate object of good government† (Thomas Jefferson). â€Å"There is no quality of life when the patient is dead† (Nurse). Conclusion There are good sides and bad sides to euthanasia. It all depends on which side you’re on. The main idea is that a patient should have a choice and that choice can’t be taken away from them. People make choices everyday, sometimes those choices are difficult, but those choices should not be taken away by the government, or buy a physician who thinks their patient cannot make a competent decision. The elderly and the terminally ill should be able to make their own choice. It seems as if everything else is taken away, so their rights should not be an exception. Given the choice, seniors might feel as if they are dying with dignity.

Assignment 1: Starbucks’ Strategy Essay

The purpose of this paper is to explore key elements for Starbuck pertaining to their success their approach to organizational culture and management’s role in the proven success it has experience globally. Next, to converse about decision-making strategies that Starbuck’s management has implemented to maintain it competitive position in the market place; share a competency that is used by management and why this particular competency assist in the company’s success regarding organizational culture. Lastly, share my opinion on long-term sustainability in the global industry; in addition could the company continue without Mr. Howard Shultz as CEO. Organizational Culture In business management it is imperative that strategies are created and implemented so the company can experience growth and increase there revenue; additionally they must consider competition advantage, short and long-term planning to continue to sustain their position in the market, include the global market if it is applicable. In looking at Starbucks as a company a global leader in their respected industry, management had to consider the business strategies previously mentioned. However, management additionally had to consider organizational culture as part as of their strategic planning, along with being culturally sensitive since they operate globally. According to research, â€Å"the concept of culture helps managers understand the hidden, complex aspects of organizational life† (Draft, 2012, p.75). When Starbuck’s management strategically design plans to for company success it requires them to look at various elements both internally and eternally. This is important because when dealing globally the must understand the beliefs, values, etc. before operating in a particular area. Furthermore, internally they have to ensure that their employees understand this information as 3 well; by doing this it will make the operation operate smoothly without any interruption to the operation. For instance, gaining an understanding observing things that are visible or tangible which can be critical to internal operation such as, observing employee, beliefs, values, and much more. This requires management to incorporate the company’s mission and vision so it will eliminate conflicts so the company can function, as management desires in order to be profitable and competitive in the industry. The other key element is to focus on external elements, which will attract consumers to their stores, which is important when competing in a global competitive market. An analysis must be conducted to understand the customer; competitor positioning, and marketing plans that will gain and allow the company to build its customer base; this may require understanding customs, symbols, locations, etc. Thus, will increase profits and reduce liabilities and risk. Based on research it describes adaptability culture in both internal and eternal segments. â€Å"Managers encourage values that support the company’s ability to rapidly detect, interpret, and translate signals from the environment into new behavior responses. (Draft, 2012, p.78). This type of understanding in organizational cultural behavior promotes achievement and consistency for Starbucks. Managerial Decisions Starbucks has been successful in their operation for many reasons because management is cognizant that customers need to feel welcomed and relaxed based on the facility layout and location. Additionally, this is back by employees who share in management’s beliefs and values. Furthermore, the company is effective because they offer a variety of products that caters to their customer base. Perhaps one of the best advantages that management offers to their customers are free services such as Wifi, reduced cost on music such as CDs and free musical downloads for electronic devices, along with diverse music that caters to all ethnic groups. Management effectiveness against their competitors depends on cost, technology, productivity, and much more. The long-term goal for any company is to increase profits and decrease there lost without compensating quantity over quality. This requires management to do business with quality producers of coffee from around the world so their customers can have a variety of good to select from. Additionally, the decision-making that management made to appeal to customers relies on technology and it has proven to be effective in their competitive advantage over the competition. Research suggests that, â€Å"technology should be acquired to support the company’s chosen competitive priorities, not just to follow the latest market fad. Also, technology may require the company to rethink its strategy† (Reid & Sanders, 2010, p.43). It is imperative that management continues to be innovative in this area because technology is always changing so they have to constantly look for ways to improve marketing, quality of products, and operational procedures. Key Management Competency A key managerial competency that managers should have at Starbucks understands that customer service and productivity enhances their capabilities as being global leader. The service that customers receive in a timely fashion will always be an important factor when operating a business, thus, having knowledgeable staff that understands the functionality of the operation will minimize wait times, products will be made to company standards, and much more. Furthermore, offering the customers more service that are free and accessible is a key capability that will help them to fit into various organizational cultures; the key is that customers are the priority; having great products; effective marketing and pricing strategies, and conducting a competitive analysis quarterly so they will know how to make adjustments that best suit the market conditions. Lastly and perhaps one of the biggest competencies management at Starbucks has and must maintain is good employees because they are an asset, they have the ability to take 5 directives, initiative, and produce a quality product that will keep customers satisfied and selecting them over the competition. These are all good competencies to have when operating a successful business globally. Long-Term Sustainability As a global leader in the coffee industry it can be said that the company has they proper structure and infrastructure to remain a leader globally even if the CEO, Mr. Howard Shultz were to be replaced. Senior management has a sound business plan in place that is long-term and it will maintain its profitability as long as the company keeps its core values, beliefs, etc. Along with this the company will have to be diverse in its operation and products. Furthermore, the business will continue to thrive as long as the employees embrace change and are given rewards to help to maintain a positive morale and atmosphere, especially when operating and interacting with customers daily. It is believed that long-term sustainability involves proper planning, along with this management must understand the organizational cultures both internally and externally and must be willing to adapt. Also, in order for long-term sustainability to occur management must make periodic marketing forecast and competitor analysis; always look for ways to improve and create new products; invest in better equipment and training for employees; make cost adjustments due to economic conditions, and much more. If the company continues to embrace and operate in this manner it will achieve long-term goals and objectives without the current CEO. Conclusion In closing, Starbucks is a global leader in the coffee industry and as previously mentioned, in business management it is imperative that strategies are created and implemented so the 6 company can experience growth and increase there revenue; additionally they must consider competition advantage, short and long-term planning to continue to sustain their position in the market, including the global market. One of the elements Starbuck’s understands the importance of organizational culture; the company has been successful with their management and training department to incorporate their beliefs, values, etc. into the skills needed to compete against others in the coffee industry and by doing this the company has been able to expand, and has experienced an increase in profits. This type of business philosophy is critical when continuing long-term in achieving goals and objectivities through effective business strategies. Also, management must be confident in decision-making and must be willing to adapt when there are changes in the market, this may include but is not limited to the following, making changes to symbols, slogans, etc. Finally, it is believed that Starbucks could continue to operate as a successful company if the CEO were to change. The company has a sound business plan and training program that appeal to internal and external components to organizational culture. Additionally, management in their operation comes from diverse backgrounds and the company has been able to capitalize on their innovative ideas and have implemented changes that have not only benefited the company but more importantly the customers globally. References Draft, R. (2012). Management (10th ed.). Mason, OH: Cengage Learning. Reid, D. & Sanders, N. (2010). Operations Management. An Integrated Approach (4th ed.). John Wiley & Sons, Inc.

Voyager System essays

Voyager System essays This report contents information about the Voyager System used by the Access Services Department of Harvey A. Andruss Library. The computerized system function as an integrated library animation that depends on a network support service. It is linked to a main server in Shippensburg. This server enables the library to share information with the seven Pennsylvania state universities. So, the students, staffs, faculties and Pennsylvania residences can have access to educational materials. The focuses of the report are to describe the configuration of the voyager system and its operations, not forgetting the possible suggestion to improve the system. The Harvey A. Andruss Library is essentially responsible to provide services in the form of adequate resources of information. It mainly consists of over 300,000 volumes of Library collection within the range of Governmental Reports to periodical data. In addition to the general collection, the library has several hundreds periodical online and on its shell. For example, it has periodical of journals and magazines. They are updated as frequent as possible to issue that the information are current. Moreover, it has been estimated that the Library obtains close to 1700 current periodicals but hold stock of several thousands more. Anybody can have access to these periodical by checking the periodical holding list. This List is available to users on the computer stations, the Circulation Desk or the Reference Desk. Some of the documents are reserved on microfilm. The most common form of documents in this category is the congressional Records. For example, the American statistical Index and other form of information sources in the Library are the news bank, Newspapers, reserves materials, oversize books, career guidance collection, musical scores, sound recordings and Loan period. The organization and maintenance of the Library information are handled by the voyager system. The voyager sys...

20 Essay Topics on Microeconomics

20 Essay Topics on Microeconomics Understanding Microeconomics is almost as daunting as composing an argumentative essay on it. But it becomes close to effortless to compose one if you have an opportunity to choose from a coherent list of options   which is what this guide is all about. In this second guide, we have not only included 20 microeconomics essay topics, but also a sample essay that’ll allow you to understand how an argumentative essay should be structured. But before you head on, we strongly recommend you to check out our first guide, 10 facts for an argumentative essay on microeconomics, where we have shared some credible facts on the subject. These ideas will definitely help you to compose your argumentative essay as you’ll be using them as information and references. Furthermore, after you are done reading this guide, we recommend you to read our final guide before you start writing. Our third/final guide, writing on point argumentative essay on microeconomics, is all about the methodologies and techniques of how an argumentative essay is outlined, structured and composed. By reading all of the guides, before you start writing, you’ll yield a beautifully sublime argumentative paper, which   your professor, instructor or teacher will admire. We are ready to present you our choice of Microeconomics topics: The Impact of Supply and Demand on Prices How Does Economy Change With the Change of Seasons An Argumentative Essay on the Microeconomic Market Structures How Do Different Microeconomic Market Structures Affect Supply? The Impact of Labor Market and the Labor Union on Supply and Demand. How Does Consumer Purchasing Ability Affect Pricing System? The Use of Advertising in Microeconomics and How it Affects Customer’s Decisions The Benefits of Creativity and its Significance to Lead a Company to Success The Advertising Problems Leading to a Company’s Demise. What are the Pros and Cons of Starting a Company in the Modern Market? An Argumentative Essay on Privatized Health Care Centers – The Pros and Cons Does the Cost of Health Care Affect Taxes? The Economic Struggle for Maximal Use of Natural Resources and its Reasons Why Nature is the Biggest Victim of Industrialization and How it Affects Economics Natural, and Industrial and Household Interactive Conditions Required for a Practical Implementation of the Microeconomic Model The Influence of Ecological Costs on the Principles of Industry Location How â€Å"Dirty† Industries Gain Profit by Moving into a â€Å"Clean† Area or Location. The Modern Ecological Problems that U.S. and Europe Are Facing with Planned Economies Today. The Microeconomic Problems and Their Correlation with Pollution. The Impact of a Local Industry on the Society and the Environment Finally, now you have 20 relevant microeconomic topics from which you can choose whichever suits you best. We have composed   these topics to be complementary to your essay by making sure that their tone is argumentative. Furthermore, we have included the references from where we have chosen these topics. Not only that, we have also written a sample essay on one of the topics above, so you can have a deeper understanding of how an argumentative essay should be constructed. A Sample Essay on the Microeconomic Problems and its Correlation with Pollution Between 1970 and 2012 the U.S. economy has doubled, but this profit led to some troublesome issues, and pollution was one of them. Although the United States came up with   several anti-pollution policies, which resulted in 12% reduction (approx. 730 metric tons of air pollutants a year from 2007 to 2012) of carbon dioxide emissions, pollution remains a major problem. But still, other problematic environmental issues are left untouched. Before we head on further, we should know how microeconomics considers pollution in its terms, which is why we have to know what an externality is. In economic terms, there are two types of an externality: positive externality and negative externality. Externality basically is the effect that affects third-party individuals who are not a part of the action. For example, if you live in a neighborhood, where, most of the time, country music concerts are held; and you don’t even   take part in them,   but still hear the music (due to its loudness) – you are considered to be an externality. Based on your preference, this externality can be positive (if you like country music) and negative (if you don’t like it or if it disturbs your sleep). Pollution is considered to be a negative externality because it doesn’t have any positive effect on humans, animals or the planet in general. On the other hand, it has a substantial   negative impact. Today, the production of demanded products has led to the inevitable production of pollution, and it was   passed on society. The contamination can be suppressed if the production is lowered, but in the current consumer-oriented economy it’s not gonna happen. . Economists have theorized that the cost of production should include the cost of pollution, which is: the impact of pollution on human health, property values, recreation possibilities, wildlife habitats, etc. Let’s consider the following example: If a firm produces a refrigerator, which costs about $600 per production (including all the expenses), and it costs about $100 more to produce the product without causing pollution, the quantity of the production would significantly decrease   as the prices would be high i.e. $700 per product. Now, if an individual has to compare a $600 refrigerator to a $700 one that has the same specs, but it’s only about minimizing the pollution – chances are, that particular individual would go for the cheaper one. So the reality is that this negative externality exists in economics. To reduce or completely exterminate the production of pollution, all of the microeconomic firms have to take an anti-pollution step, which would equalize the costs of the production, globally. It will   lead to a better, and healthier environment. That’s it! Now you have almost exhaustive list of topics, along with a sample essay that can help you start writing immediately. References: David Besanko, Ronald R. Braeutigam, (2011) â€Å"Microeconomics, 4th Edition† – John Wiley and Sons, Inc. http://econ.tu.ac.th/archan/supawat/EE311/2.%20%5bDavid_Besanko,_Ronald_Braeutigam,_Ronald_R._Braeu.pdf Libby Rittenberg, Timothy Tregarthen, Untitled Document – Saylor.org https://ocw.mit.edu/ans7870/14/14.01SC/MIT14_01SCF11_rttext.pdf Hugh Gravelle, Ray Rees (2004) â€Å"Microeconomics, 3rd Edition† – Pearson Education Limited.  https://ignorelist.files.wordpress.com/2012/01/microeconomics-gravelle-and-rees.pdf Gilpin, Alan. (2000). Environmental Economics: A Critical Overview. Chichester, UK: John Wiley Sons. Pearson, Charles S. (2000). Economics and the Global Environment. Cambridge, UK: Cambridge University Press. Baumol, W. J., Blinder, A. S. (2015). Microeconomics: Principles and policy. Cengage Learning. Bowles, S. (2009). Microeconomics: behavior, institutions, and evolution. Princeton University Press.

Why the Tomato Was Feared in Europe for More Than 200 Years Essay

Why the Tomato Was Feared in Europe for More Than 200 Years - Essay Example hem, however the wealthy Europeans used Pewter plates which were high in lead content , the tomato due to its high acidity would leach the lead from the plate resulting to the numerous lead poisoning deaths.In Europe it was classified as â€Å"deadly nightshade † that contained toxins called tropane alkanoids as put by Adrew f Smith. Pietro Andrae referred to it as the golden apple and a nightshade . As the tomato popularity increased ,there was a period in time in which the plantations were infested the green tomato worm, with a length of three to four inches and a horn sticking out of it back.a man named Dr.Fuller claimed the worm was a poisonous rattlesnake that was very reactant to the skin , claiming that contact with the worm would lead to eventual death, however an entomologist Benjamin Walsh cleared all possible misconceptions highlighting that the worm was just but a mere worm that fed on tomato leaves. . The article educates and seeks to emancipate the readers on the stages the fruit underwent before it peaked its popularity. The essay also enables the reader to familiarize themselves with the historical progressions of the tomato fruit , from where it was initially planted to all the rising negativities that faced its production. The fruits history comes from way back when it was deemed poisonous . The purpose of this article is to educate the reader and enable us to demystify ourselves. The target audience in this case is the prospective tomato consumer. It goes on to educate the consumer and future consumers that the fruit was faced by numerous misconceptions. The author educates the target which is the consumer on the fruit, clearing out all the disapproving theories and sublimed misconceptions. The persona of the writer is informative. She states and issues facts making various quotations like what the Italian herbalist Pietro Andrae, reffered to it as soddom apple. She goes on to give quotations even on the issue of worms where Dr. Fuller claimed

Sony Case Study Example | Topics and Well Written Essays - 250 words

Sony - Case Study Example A critical analysis of this project discloses various value drivers as well as cost drivers. Tawfik and Enders define value created as the difference between alleged use value which is positively influenced by value drivers, and real costs increased by cost drivers. Use of UMTS technology and handset, applications that promote interaction and individualization are seen to promote the products quality, with UMTS technology also advancing speed and thus improve value. The implementation of the project comes together with some extra cost. However, it is worth noting that the increase in value is still larger than the increase in cost. For this reason Sony focused on capturing the value e which calls off for a wise tradeoff between consumer surplus and producer surplus; given that the company does not operate in a monopolistic market. Moreover, following the advancement in Sony’s operation with time, there is need t to include in the case study some other operations such as virtua l payment fee which Sony has recently introduced to capture the real value of their